Freight technology · 2026
A landing page that turned traffic into demos
Cargolane had traffic but weak conversion. We rebuilt their marketing site with clear positioning, faster pages and a focused demo request flow.
The challenge
Where they started.
The existing site was slow, hard to edit and buried the value proposition. Visitors bounced before reaching the demo form, and marketing couldn't update copy without engineering help.
Our approach
We rewrote the messaging around the core outcome, rebuilt the site on a fast modern stack, and instrumented every step of the funnel so improvements could be measured.
- Client
- Cargolane
- Industry
- Freight technology
What we built
The solution, in stages.
Clear positioning
A rewritten narrative that leads with the outcome customers care about, not features.
Sub-second pages
A performance-first build with server rendering and optimised assets.
Editable content
Marketing updates copy and pages without waiting on engineering.
Funnel analytics
Event tracking across the demo flow to see exactly where visitors drop off.
The results.
+147%
demo requests
0.6s
largest contentful paint
100
performance score
“Same traffic, three times the demos. And our team can finally change the site ourselves.”
Have a system that needs building?
Tell us what the work looks like today. We'll come back with an approach, a rough scope and where to start.